Page loading speed has a major impact on your website’s success. Why?
Better User Experience
When your website loads quicker, the user feels better and has a higher chance of staying back and reading about what you have to offer. On the other hand, slow loading websites see a much higher rate of abandonment where frustrated users leave and try other sites to buy their required stuff.
Seach Engine Ranking Improvement
Most search engines including Google want to list fast loading sites ahead of the slow loading sites as they believe that the users will get what they want on these sites. Thus, improving the user experience pays you twice – higher satisfaction and more traffic with better rankings.
What can you do about it?
You should review the loading speed of the key pages (the home page, the main products’ pages, landing pages) using some of these tools:
All these tools tell you the current loading speed and also show your site’s performance on several parameters. Next, you should make the suggested changes
Next, you should make the suggested changes yourself or with the help of your web developer. If you don’t have any, you can check out this team. Some changes are so simple that these can be carried out in a few minutes. Others may take longer, even months as you might have to review the impact of the proposed changes. Even if you are not able to make all the recommended changes, you will still be able to achieve considerable gains.
Web sites are perpetual work in progress projects. They keep getting updated and therefore, you should periodically review the current loading speed and make suitable updates if you have slipped on some parameter. This will ensure that you always put your best foot forward.